On Wednesday the social music website Last.fm definitely earned some good points in the eyes of music lovers.
It announced that it is introducing a new streaming service for fans which will enable them to listen to their favourite songs on-demand for free. If they want to download it onto a computer or music player they can buy it through Amazon.com. "We are trying to make all music accessible without people having to log in or pay for it," said Martin Stiksel, founder of Last.fm. The project was set up in partnership with four major music companies and over 150,000 labels and artists and is funded by advertising revenue shared with these music companies. The fact that Last.fm is now owned by US television network CBS Corp, which bought it last year for $280 million, helped a lot in the discussions. The move came almost six years after Last.fm started to contact music companies to license songs to stream on its site. For now people using the site have to sit at their computers, but spokesman for Last.fm stated that in the future the similar service should be available also on mobile phones. So whether you like Beyonce, Nickleback or Amy Winehouse the doors has just opened for you.
Better find the nearest computer and enjoy them!
By Zuzana Zelenakova; Edited by Federica Paddeu.
These news are brought to you by SmartPR, it's technology partner SigEx Telecom and it’s founder Christopher M. Cantell. SmartPR.tv is advanced level training for the experienced PR professionals. Throughout this training, the PR practitioners will learn how to plan and run a PR campaign that really turns into column inches, to understand how journalists work and what they need, to produce press releases that get used, to know the golden rules for handling a PR crisis, to give successfully exploit of Radio and TV opportunities, how to use the Internet for effective PR and Web Marketing, and how to get recognition that the organization needs. This special training is designed to teach the secrets that Public Relations professionals used in order to get exposure in press, radio and TV. Christopher M. Cantell (the founder and CEO) has a track record of developing and bring world-class advanced technologies to the market, creating sustainable and profitable businesses and providing significant return on investment for the shareholders.
